Here at Monsoon, we love finding the best digital marketing tools. But there are tons of tools out there, and it’s not always easy to understand which one fits your business needs.

That’s why we put together this list of 11 digital marketing tools every marketer should have in their tool kit.

1. Google Analytics

The go-to tool for all things website analytics. At its basics, Google Analytics can show you who is visiting your website and from where. It also gives you the ability to track every action by any visitor. Nowadays, having a basic knowledge of this tool is crucial for a digital marketer. The data you can collect and review is very useful and can have a big impact on your marketing strategy. 

2. Ahrefs

A comprehensive SEO tool that will boost your website traffic. Ahrefs offers a competitive analysis, allowing you to see what your competitors are up to. See what their top-performing pages are, their content rankings, backlinks, and much more. You also have the Content Gap tool for identifying key weaknesses in your content. With the Top Pages tool, you’ll see what pages drive the most traffic to your website. And at the same time checking the traffic going to your competitors’ sites.

3. Slack

Stay on the same page and make decisions faster by bringing your work communication in one place. Slack is many businesses’ most favorable communication tool. It’s the collaboration hub that brings people, information, and tools together to get work done. 

4. Asana

Streamline your team’s plans, task progress, and discussions in one place. Asana is the collaborative and visual work management tool that allows you to stay on top of everything your team is doing. It’s a great tool for making sure they have the support they need to meet their deadlines and stay motivated.

5. Canva

Visual marketing is a crucial strategy to attract visitors to your site. Canva is the ideal tool for anyone who doesn’t want to use sophisticated tools such as Photoshop. It’s an easy-to-use design tool where you can create high-quality images and designs. Use the Canva catalog of stock images, fonts, icons, and much more. Canva makes it easy for anyone to design stunning graphics.

6. Hotjar

Simply put, Hotjar is like your own website’s supervisor. It’s an analytics and feedback program that tracks user behavior on your site. Hotjar allows you to understand your customers and uncover insights to make the right changes. You’ll be able to measure the effectiveness of your website design and improve the performance of your website. 

7. BuzzSumo 

The tagline of this tool says it all: “Find the content that performs best. Collaborate with the influencers who matter”. It’s a content research tool that helps you analyze what type of content works best for any topic. Power up your brand or campaign by looking up trending topics. And get help identifying and connecting with leading influencers in your industry.

8. Hubspot

This is the all-in-one software marketing tool that has become one of the top players. Hubspot offers a wide range of tools within marketing, sales, and CRM — more than we can fit in this blog post! With everything you need in one place, Hubspot can help you grow your business no matter what stage you’re at. 

9. SEMRush

An all-in-one SEO tool for marketers interested in improving their SEO. With SEMRush, you have access to many areas of in-depth tracking and analysis for your niche. The platform includes SEO, content marketing, competitor research, PPC, and social media marketing.


10. KWfinder

A user-friendly SEO tool that simplifies the keywords research process. It helps you find long-tail keywords, analyze SERP’s and keep an eye on your competitors. KWfinder offers a comprehensive data set presented in an easy way that helps newbies and experienced professionals alike.

11. AnswerThePublic

AnswerThePublic is a great tool for researching new content. And finding those long-tail keywords that help you connect with your target audience. With this search tool, you’ll find the questions or phrases that resonate with your audience. Tailor your content around the topics people really want to read about and increase your ranking.

There are many helpful tools out there to choose between. We hope that this list will help you find the right tools for your specific business needs and bring you success in growing your business.

Have you tried any of these marketing tools or would you add another tool to our list? Share your thoughts in the comments below — we’d love to hear from you!

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