Leaves turning yellow and days feeling shorter can only mean one thing – Back to School season is just around the corner! Although we still feel summer’s last breath on our neck and want to seize its final days, we know summer is undoubtedly going to its end. 

But we don’t let the post-summer blues get over us! In fact, we’re catching the last rays of sunlight sharing the second issue of Monsoon’s Knowledge Drop with you!

As with the first issue (Which we hope you’ve read. If not, click here to catch up), the newsletter is divided into three sections: 

  • Monsoon News 
  • Industry News 
  • Marketing Does Good

Let’s start with Monsoon News!

Monsoon News

 

Because we love to share our expert marketing knowledge, we’ve prepared some good reads for you on our blog.


Did you know that YouTube is the 2nd largest search engine, as well as one of the most-visited websites in the world? Its high advertising potential makes it an ideal platform for stand out in the sea of skippable ads. Let our Online Marketing Specialist, Agnieszka Remblewska guide you through improving your brand awareness!


If you’re more into Facebook Ads, you’ll LOVE this piece, written by our CEO, Maciej Baraniak. He describes the 6 most common (yet fixable) Facebook Advertising mistakes a lot of marketers make. Learn how to define and avoid them in your Facebook Campaigns. 

We hope you follow our social media channels. Last August, we welcomed our new extraordinary clients – The Skin Deep and The Ree Fashion. Moreover, we celebrated Women’s Equality Day– an important day for us, mainly as women comprise Monsoon’s team. 

We’re always excited to hear about our client’s successes. We’d like to give a warm congratulations to our amazing client, Flow Neuroscience, as they raised over €7.9 million in Series A funding to boost the development of their revolutionary depression-treatment solution! Keep up the great work, Flow!

Last but not least- this month, we had a lot of fun on Instagram. Everyone loves Fridays, so we made our version of TGIF by sharing a special Friday Marketing Quiz. If you want to test and improve your marketing knowledge – check it out here. Have fun!

Industry News

 

Speaking of Instagram, we smoothly move to the next section- Industry News.

Since its 2020 launch, the Instagram Shop continues to grow. The giant is rolling out the next element of its eCommerce push, becoming an even more ‘shoppable’ platform. A new “promoted products” option within the Shop tab is now available to all merchants on the app. Brands will now be able to promote their products on the Shop tab front page, with a Sponsored’ disclaimer marking the posts. 

Instagram is also removing the “swipe-up” feature for Stories, replacing it with link stickers! This change can be a great opportunity for many businesses, enabling more functionality within the Stories process. Read more here.



Some important information for SEO specialists! Google is updating the way it generates web page titles in search results. The update is designed to produce more readable and accessible titles for pages, especially when encountering long, empty, or irrelevant titles.
However, Google still recommends sticking to previous rules on creating HTML title tags, as they will still be used over 80% of the time. We recommend reading what Google says about this update. 

 

Marketing Does Good

 

At Monsoon, we put special attention into environmental initiatives. Internally, we celebrate various green events such as Earth Day – this year, we cleaned up a nearby park, gathering and properly disposing of TONS of waste. We regularly use our beautiful Monsoon bottles, food containers, and tote bags made from organic cotton to reduce waste. We strongly believe that even small steps towards a greener life can benefit our environment in BIG ways.

We’re happy to see more people go green using the power of social media. In the last few years, Instagram has become a new space for those passionate in their fields, turning them into high-class international educators. This readily accessible information is now at everyone’s fingertips.

There are thousands of interesting accounts on Instagram that share valuable content about the environment and sustainability. Wondering who to follow? We prepared a shortlist of our favorite accounts:

 

Rob Greenfield

As he describes himself: “Activist dedicated to sustainability, equity and justice. Inspiring, educating, and empowering you to be the change you wish to see in the world.”

 

Joel Sartore- Photo Ark

A wildlife photographer who worked for National Geographic for 25 years. A founder of Photo Ark, a 25-year project to show the world the beauty of biodiversity and inspire action to save species. He says:My goal is simple: to get the public to care and save species from extinction.”

 

Bea Johnson zerowastehome 
and
Kathryn Kellogg going.zero.waste

 

 






















Inspiring accounts full of sustainable, zero-waste tips that you can use in your everyday life. Learn how to make your own environmentally-friendly (and cheaper) cleaning products and how to grow veggies at home.

Share your favorite Instagram accounts so we can fill our feeds with the best content around!

Time goes by when you’re having fun! We hope that you found some useful marketing and eco-friendly tips from our Knowledge Drop! We await your comments and insights as always…

See you next month!

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