The year 2024 has been nothing short of exciting for MONSOON. With a clear focus and a united team, we transformed challenges into stepping stones. This year, our hard work and passion really paid off.
At the European Agency Awards, MONSOON proudly took home three awards:
- Digital Marketing Agency of the Year
- Best Pan-European Campaign (Gold) – MONSOON x SunRoof
- Best Marketing Campaign (Silver) – MONSOON x SunRoof
We are deeply grateful to the jury for recognizing our efforts and to our clients for trusting us to bring their visions to life. These achievements reflect our incredible team’s creativity, drive, and expertise and inspire us to dream even bigger for the future.
MONSOON Wins Big at the European Agency Awards 2024 - Digital Marketing Agency of The Year
This year is special as it marks MONSOON’s fifth anniversary. So far, we’ve partnered with companies in over 20 countries across five continents, helping businesses of all sizes achieve their boldest goals. Our mission is to set new benchmarks in digital marketing, helping our clients lead their industries and expand across Europe with confidence.
We’ve built a team of experts who share our commitment to excellence. Last year, we launched a leadership program to foster growth within our organization, offering mentorship, skill development, and opportunities for advancement. This initiative has been a game-changer, allowing our leaders to drive success across all fronts. This dedication led to our recognition as Digital Marketing Agency of the Year.
The Award-Winning Campaign: MONSOON x SunRoof
Our long-standing partnership with SunRoof reached new heights this year with an ambitious campaign focused on growing its presence in Poland. The goal was clear: increase leads and reduce costs in a challenging market. And we delivered.
Our long-standing partnership with SunRoof reached new heights this year with an ambitious campaign focused on growing its presence in Poland. The goal was clear: increase leads and reduce costs in a challenging market. And we delivered.
Crafting the Strategy
To set SunRoof apart from its competition, we developed a targeted approach that emphasized the benefits of solar roofs over traditional panels, blending quality with affordability. Leveraging Google and Meta platforms, we created a mix of high-impact ads across different types of campaigns.
On Meta, we used a strategic funnel to guide customers from awareness to conversion while incorporating remarketing to re-engage potential leads. Collaborating with Polish TV personality Martyna Wojciechowska, SunRoof further boosted its visibility. They sponsored the roof of a new UNAWEZA Foundation facility, showcasing its commitment to the community.
Results That Speak
Our campaign delivered impressive results:
- 35% Lead Growth: Q2 2024 leads increased by 35% compared to the previous quarter with no additional media spend.
- Lower Costs: Achieved a reduced cost per lead compared to past campaigns.
- 23% YoY Growth: Lead generation surpassed Q2 2023 figures.
- Improved Lead Quality: Higher conversion rates and a record number of roofs sold.
- Positive Feedback: Sales teams praised the quality of leads, boosting overall performance and cash flow.
This campaign helped SunRoof surpass its goals and positioned it as a standout in the solar industry. It also strengthened SunRoof’s position for investor interest, demonstrating that Poland remains a profitable market despite economic challenges.
Looking Ahead
With 14 awards in 2024, including this incredible honor as Digital Marketing Agency of the Year, we’re energized for what’s next. These achievements remind us of what’s possible when creativity meets determination. As we look to the future, we’re excited to continue pushing boundaries and delivering outstanding results for our clients.
